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A 4-post collection

marketing, lead generation, competitors analisys, social selling

How to Reach Your Competitors Audience

Competitors audience is a powerful lead generation source. It could boost your sales or give priceless information, in case you know how to reach it. Reaching out to those people could build a new acquisition channel for your business. I'd like to describe an approach that could bring up to 250 warm leads to your business every month. 1. Identify your competitors There is no business without competitors unless of course you are Elon Musk. Knowing your competitors is crucial for a number of reasons. Almost all competitors have social channels. Twitter is a must-have if you are a SaaS

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marketing, lead generation, competitors analisys

Know Your Customers

What's the most important metric by which you measure the success of your company? There are numerous different opinions on this topic, but I bet all the entrepreneurs would say that it's growth. Paul Graham has a wonderful blog post, there he says, is one most important goal that all startups should achieve - to grow faster. A startup is a company designed to grow fast Whatever your primary metric is, the growth of your business is equivalent to the growth of your customer base. Or if you prefer - the growth of the sales. In both cases, the primary

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marketing, lead generation, outbound

Outbound to Social Lead Generation

In the beginning, startup companies in various business fields face the challenge of attracting potential customers. Picking a way to do it, then learning how, what the most effective approach is, what works and what doesn’t. Founders find themselves drifting away from their primary job while struggling with marketing techniques designed to help their businesses. Outbound Basically, you have a number of choices in how to do it. Classic outbound marketing, which is a whole bunch of work, but yields little result. Sending emails to strangers and calling them all day is not effective and by the opinion of

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social media, marketing

Social Media and Marketing

The fundamentals of building a startup are relatively easy if you’re willing to exert maximum effort to maintain customer relations. Conversely, it can be a tragedy if you don’t put the required energy. And although several businesses treat customer relations as the zenith of their challenges, new technologies have been reinvented to aid this pain point of startups. The most conventional ways include search engine marketing, social ads and public relations. We are introducing a new strategic method that is set a part from other customer acquisition tactics. Your competitors may not be your competitors at all, but

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